Clear Language: Story Of Why
When a single word, like the word “literally,” can embody literally opposite meanings, when the same word, meaning agreed upon, can hold opposite connotations, when the meanings of words and phrases shift under the influence of ever-accelerating evolution of culture, language has a way of falling short of the precise science of we often think it to be and instead becomes like paint on a canvas or shadow puppetry - and no less reliant on interpretation.
“Clear language” is a body of work across multiple media exploring the overwhelming power - and frustrating inadequacy - of the written word to express, convey and connect meaning and the uncanny ability of the human mind to invent meaning in the absence of clarity.